Now Get Premium Customer Experience with the Newly Renovated Showroom of Performance Motors

This future retail concept will set new retail standards in the automotive industry. The authorized dealer for BMW cars and motorcycles in Singapore, Performance Motors Limited (PML) opened a newly renovated showroom.


(Customer Lounge)

The showroom is located at Sime Darby performance Centre, 303 Alexandra road. It will also be introducing ‘Future Retail’ – a comprehensive BMW Group programme at this centre which aims to increase customer satisfaction, strengthen customers’ knowledge of product and improve efficiency.


(Cafe area)


Customers will be able to immerse in an engaging and interactive retail environment with the new digital communication equipment. A Virtual Product Presentation device has been installed, along with an all-new café area and new kids’ corner on the first floor.


 (The all new BMW Lifestyle Area)


So, what makes this showroom unique?


1.    The BMW Genius (BG)


 It will provide customers with in-depth product knowledge as well as enable them to better utilize and configure products according to their specific needs. A pressure-free environment can be enjoyed with the help of a tablet that will allow them to get as much information as they want for as long as they want. The in-depth explanation of the features will be supported by visuals and films.


2.    Visual Product Presentation Device (VPP)


Customers no longer need to rely on imagination! This device makes a car turn into a real experience with the help of a tablet- app. The Mobile Customizer App will enable car configurations to be transferred wirelessly to onto a high-definition 3D display in a highly realistic and detailed representation.


3.    BMW Kids Dome


In order to make sure the adults can immense themselves in an uninterrupted environment, there is a Kids’ Dome. While the parents take a closer look at the cars, kids can enjoy themselves with books, art materials, BMW DVD system or games.


4.    “Performance Care” – Mobile Application


A fully integrated mobile web application has also been launched to offer customers a comprehensive suite of services anytime and anywhere through their phones. It is supported by both Android and IOS. Customers can book service appointments, select preferred centres, dates, timings, customer advisors and so on.


Written By           - Anushka Sharma

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